Avon has a new fundraising initiative, and is launching the “Branching Out Empowerment Tote” just in time for Mother’s Day 2017. For every tote purchased, Avon will donate 20 percent of proceeds to the Avon Foundation for Women to support the Speak Out Against Domestic Violence Program.

Avon, in partnership with the Avon Foundation for Women, helps support domestic violence victims, and raise funds for Sanctuary for Families, which is New York City’s largest service provider for survivors of domestic violence and their children. The company presented the service provider with a $5,000 grant in April.

“Avon has a longstanding commitment to empowering women,” said Scott White, Chief Executive Officer of New Avon, LLC. “We are proud to continue our support of Sanctuary for Families and are inspired by their work to bring hope and opportunity for domestic violence survivors and their families. It is an honor for us to partner with Sanctuary by introducing the Branching Out Empowerment Tote to raise critical awareness and funds to benefit the 1 in 4 women who are victims of domestic violence in the U.S.”

Christine Jaworsky, Director of the Avon Foundation and its leading Speak Out Against Domestic Violence Program added, “We’re excited to bring this project to life with Sanctuary for Families, an organization that shares the Avon Foundation for Women’s dedication to providing support and opportunities to domestic violence survivors.”

Designing the Tote with Kids

The limited-edition tote bag was created through Avon’s unique partnership with Sanctuary’s Children’s Collaborative Art Project. Through the program, Avon reviewed dozens of children’s artwork, and selected a painting created by three young children who resided with their mother at one of Sanctuary’s shelters.

The painting features a large, colorful tree with many branches – symbolizing their family tree, filled with hope, healing and growth. Here’s more about the project on Avon’s Insider blog.